"Crafted from minimal ingredients for maximum impact."alimapure.com/
Donate a PercentageA portion of the brand’s sales goes directly to benefit important causes or support communities.
Alima Pure creates a line of cosmetics with minimal ingredients.
Crafted from minimal ingredients for maximum impact, Alima Pure design natural, high-performance cosmetics for the modern woman. As members of 1% For the Planet for over a decade, they donate 1% of their annual gross revenues (sales, not profit) to grassroots environmental organizations dedicated to protecting the planet. Alima Pure has been 100% carbon neutral for 10 years, never tests their products on animals, and are a Certified B Corporation. They list all of their ingredients on their site, detailing which products they’re found in and how they’re used — and their compacts are refillable, for less mess and waste.
Alima Pure was founded to make makeup that doesn’t compromise, and to celebrate joy, beauty, and well-being in all women. Their mission is to redefine makeup as an empowering tool of self-expression, which is reflected in the diverse range of foundation shades and inspiring colors they sell. “Women everywhere living their lives to the fullest, achieving their goals, making a difference; that is beauty at its most beautiful.”