"Choose what is good for you and the planet."amberoot.com/
amberoot is a retailer selling sustainably designed men’s and women’s clothing, as well as home goods.
The mission at amberoot is to improve environmental sustainability, ethical working conditions, and transparency in the fashion industry — the world’s second most polluting industry, according to their website. As proud members of 1% For the Planet, they donate a minimum of 1% of their annual sales to grassroots environmental organizations. They source from artisans who use sustainable and upcycled materials, fair trade practices, and those who work with charity organizations. amberoot places particular emphasis on ensuring they only partner with designers who have transparent working conditions.
Founded by Gintare Matuzaite, the London-based company’s goal is twofold: to free the fashion industry from its dependence on fossil fuels, and to improve the lives of people and animals. In pursuit of that, they’ve created a marketplace that’s focused on informing the consumer and making it easy to shop by issue — fair trade, vegan, organic, biodegradable, upcycled, and so on. They also include the certifications of their brands, and a Product Transparency map to bring into “sight and mind” the scope of retail supply chains.