• Clothing

Bluer Denim

“100% transparently made and sourced in America.”

bluerdenim.com

Standards

  • Innovate

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    Companies who provide customers with all of the context and knowledge they need to make informed purchases.

Company Description

Bluer Denim sells denim jeans, shirts and jackets for women and men.

For every pair of jeans purchased, Bluer Denim will buy back a used pair for $5 and deliver them to someone in need. In addition to incentivizing customers to recycle their old jeans, the company is committed to supply-chain transparency. Every element is made or sourced in the U.S.A.:  cotton grown in Georgia, fabric woven in North Carolina, rivets forged in Kentucky, designs executed at company headquarters in Portland, and manufactured at a factory in Los Angeles.

Bluer Denim derives its name from a Japanese saying, “Bluer than Indigo,” meaning, “the student has surpassed the teacher.” The four-year-old company has already garnered attention for its products, which, by virtue of selling directly online, are priced lower than many imports.

 

Price Range

$95+

Founder

Jeffrey Todd Shafer

Established

2013

HQ

Portland, OR, United States