"Look good. Be good. Join the Cult."cultandking.com/
Cult + King sells a line of botanical hair care, skin care, and shaving products.
Their driving goal: to create a minimal line of products that meet all your grooming needs simply and effectively, while doing away with unnecessary plastic and styrofoam. A member of 1% For the Planet, they avoid single-use plastic in all of their packaging and shipping materials — instead, they make it from things meant to be reused, like glass, aluminum, bamboo, and wood. Plus, you can refill your empty bottles and jars for a discount. All of their products are Leaping Bunny Certified (which means no animal testing), vegan, and they seek out ethically-sourced ingredients free of harsh chemicals, synthetic fragrances and dyes, mineral oils, and more.
Cult + King positions themselves as the cleanest and most effective hair and body care line on the market — none of the bad ingredients, and salon tested for all of the performance. They’re especially committed to supporting small businesses, and favor stocking their products in independent salons and retail stores over larger chains. They even go so far as to share profits with their dealers: on the website, customers can choose a specific shop or salon to receive a 30% commission on their purchase, or Cult + King will divvy it up amongst all dealers.