• Sweets + Treats + Snacks

KIND Snacks

"Do the kind thing for your body, your taste buds, and your world."

kindsnacks.com/
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Standards

  • Donate

    Companies that donate funds or products to benefit important causes and people in need.
  • Inform

    Companies who provide customers with all of the context and knowledge they need to make informed purchases.

Company Description

KIND Snacks makes granola bars and other snacks.

The KIND Snacks mission is to make snacks for your body, taste buds, and world — and, beyond that, is focused on the belief that kindness can change the world. A self-described “not-only-for-profit” company, they founded the nonprofit KIND Foundation to carry on their work of inspiring and celebrating kindness by fostering healthy and empathetic communities. The Foundation carries out work on a number of projects, from their KIND People program (which awarded over a million dollars to seven individuals transforming their world through kindness) to the KIND Schools Challenge (which empowers middle- and high-school students to build kinder, more inclusive communities). In 2017 alone, their KIND Causes campaign donated $450,000 to fuel impactful ideas that aided 200,000 children and over 500 families.

Founder and CEO Daniel Lubetzky is on a mission to build bridges between people, and was named a Presidential Ambassador for Global Entrepreneurship by President Barack Obama and Commerce Secretary Penny Pritzker. The company is trying to build a “KIND Movement”; for the brand, that means being honest, speaking up, and solving a problem — being kind is being active. The KIND Snacks website includes daily “kind” tips, and an Ingredients A-Z list that details all of the whole foods that goes into their snacks — no artificial flavors, preservatives, or sweeteners.

Price Range

$15

Founder

Daniel Lubetzky

Established

2004

HQ

New York, NY, United States