We believe in the potential of collective power, and that small actions can add up to big changes.


This belief sparked the creation of Good Companies, a curated guide to “more-than-profit” brands: sustainable businesses creating innovative products in ways that change the world for the better.

Our Companies


By building a community of like-minded entrepreneurs, readers, buyers, and innovators, we hope to transform the way people shop and make it easier than ever to support great companies.

Our Stories

Our Story

It all started when our founder, Catie Marron, decided to try something new and created a store where 100% of profits went to good causes.

The mission-driven entrepreneurs she met opened her eyes to the huge potential that exists for companies to do good while doing well.

49% of younger people will pay more for ethical products.
31% have boycotted unethical companies entirely.

Driven by admiration and fueled by curiosity, Good Companies exists to make doing good not only easy but a delight.

Every Good Company embraces one or more of these business models:

  • Donate Companies that donate funds or products to benefit important causes and people in need.
  • Innovate From products to processes, these brands make a positive environmental or social impact.
  • Inform Companies who provide customers with all of the context and knowledge they need to make informed purchases.

Who are we?

Our mission is to make it easy to make a difference.

Catie Marron, Founder and CEO
Drawing on her experience in investment banking, magazine journalism, and public service, Catie founded Good Companies to connect shoppers with brands that prioritize doing good, not just doing well. She has been chairman of the board of both The New York Public Library and The Highline, is a contributing editor to Vogue, co-founded a pop-up store with Nordstrom where all profits went to important causes and is the author of two books on open space.

Kate Andersen, CCO
Kate’s career in content, branding, and communications has been guided by a firm belief in the idea that we connect with the people behind a business rather than the business itself. Her passion for mission-driven work has led her to roles as Creative Director and Director of Content at startups like Maiden Nation, Farmigo, and Purple Carrot. Great products and stories help people to connect with one another — and Good Companies has a lot of great stories to tell.

Dee Salomon, Advisor
With experience in brand marketing, digital media, and business development, Dee brings invaluable insight and focus to the Good Companies mission. Currently SVP at MediaLink, she was formerly the SVP for Condé Nast’s digital properties, SVP of creative services and advertising at DKNY, and SVP of marketing and corporate communications at Anne Klein. She’s passionate about the potential for technology to change the way people shop.

Julie Lawson, Advisor
Having spent over 15 years in the asset management world at both large blue chip institutions and leaner firms, Julie brings her financial services expertise to Good Companies. As a mother to two young children, Julie is thrilled to know she is working on the Good Companies’ mission and helping to improve the world. Julie is a graduate of Columbia Business School and Princeton University, and is a member of the Economic Club of New York, the Council Committee for Education at the New York Public Library, and the Agency Accountability Committee for UJA.

B Corp

We’re honored to be allied with the B Lab Alliance, the non-profit behind the B Corp movement, setting the standards for businesses with a verified commitment to inclusive, sustainable, and transparent practices. 

Learn more at


Have an idea for a great story? Know a wonderful company? Want to suggest a new site feature? Let us know!


Drop us a line at or reach out to us @good_companies_ on social media.