"Inspired living, opportunities to thrive."allacrossafrica.org
InnovateFrom products to processes, these brands make a positive environmental or social impact.
All Across Africa offers artisan-made, Fair Trade decorative home goods, baskets, and jewelry through its consumer brand, Kazi, and major retail partners.
All Across Africa uses a portion of its profits to develop artisan communities in poverty-stricken areas of rural Africa. The company provides artisans with “market bundles” – a combination of skills training, management and financial education, materials, and market access – with the aim of empowering them to drive positive economic change in their communities. To date, the company has established 45 cooperatives, employing more than 3,200 artisans in rural Rwanda, Burundi, Uganda, and Kenya. The company reports that 94% of the company’s artisans have purchased livestock or land as investments; 96% of artisans’ children have attended or are currently attending primary school; and 88% have and use savings accounts.
All Across Africa uses critical market research to guide its artisans to meet current consumer demands. For example, the company uses in-house designers to provide guidance on everything from Pantone color forecasts to trending products. This design-led strategy has also allowed the company to vastly expand its distribution: many of the artisan-made goods you may have seen marketed at Anthropologie, West Elm, Costco, or ProFlowers, to name a few, are the product of All Across Africa’s aggressive push into retail partnerships.