• Body

All Good

"Makes everything better."

allgoodproducts.com/ Certified B-Corporation
All Good Skin Care Sunscreen Reef Friendly Good Companies All Good Skin Care Sunscreen Reef Friendly Good Companies


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Company Description

All Good makes all-natural body care products and sunscreen.

All Good’s sunscreen is 100% Reef Friendly — most sunscreens come with chemicals that can damage delicate coral reefs, but All Good shares their criteria on their website and encourages visitors to sign their #ReefFriendly pledge in support of environmental policy efforts. They’re committed to working with farmers that practice wild farming, an approach that helps to protect wildlife habitats, conserve water, attract beneficial pollinators, and build healthy soil. All Good’s products are cruelty-free, and are packaged and shipped in recycled (and recyclable) materials. As a member of 1% For the Planet, they also donate 1% of all of their sales to organizations that focus on land conservation and ocean advocacy, as well as a local non-profit nature education program for kids and teens.

Founder Caroline Duell developed her “All Good Goop” in 1997, and began giving the soothing balm to friends and family under the name “Elemental Herbs” because of her focus on the potential healing power of plants. A women-led business, All Good is unique in employing an entirely female warehouse team, and their production facility runs solely on solar power. All Good is the proud recipient of a number of certifications: Leaping Bunny, B-Corp, Reef Friendly, Green America, and Campaign for Safe Cosmetics.

Price Range



Caroline Duell




Morro Bay, CA, United States