• Accessories
  • Clothing

Better World Fashion

“Change the garment, not the wardrobe.”

betterworldfashion.com Certified B-Corporation


  • Innovate

    From products to processes, these brands make a positive environmental or social impact.
  • Inform

    Companies who provide customers with all of the context and knowledge they need to make informed purchases.

Company Description

Better World Fashion (BWF) makes and leases or sells leather jackets and bags using upcycled or repurposed materials.

BWF aims to be the most resource-efficient fashion brand in the world. The company uses only second-generation materials, including reused leather, plastics, and metals. BWF disassembles and re-works each pre-owned jacket – including washing the leather in sawdust, and hand-placing each pattern – to produce one-of-a-kind garments. The company operates on a circular business model: customers receive a 50% discount on new jackets for every old jacket they return. Customers can also lease a jacket from BWF for a monthly fee. BWF also uses sustainable processes throughout production and sales, including the use of “trash-free packaging” for shipped orders.

Denmark-based BWF was included on B Lab’s 2017 “Best for the World” list of companies leading the way in sustainable practices. They are the first Danish company to receive this recognition.

Price Range



Karsten Lund, Kresten Thomsen, and Reimer Ivang




Aalborg, Denmark