"Modern and minimalist children's wear."elou.style/
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e Lou is a line of minimal children’s clothing.
e Lou’s foundational philosophy is that less is more. As members of 1% For the Planet, they donate a minimum of 1% of their profits to organizations that protect the environment — specifically, to foundations dedicated to ocean and marine life conservation, a cause near and dear to the founder’s heart. The pieces are meant to be as durable and effortless as they are fashion-forward, for children’s fashion that’s safe and long-lasting. Made out of easy, breathable fabrics, they’ll stay in your kids’ closets and out of landfills.
Founder Sarah Heiserer was inspired to start e Lou after having her daughter, Emme Lou. Try as she might, she couldn’t find the kind of baby clothes she was looking for — so she decided to make her own. e Lou launched in 2017 with eight pieces in a clean, neutral color palette with a minimalistic design, inspired by Emme’s fearlessness and adventurous spirit.