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Eu’genia Shea

"A family-run social enterprise dedicated to all natural premium shea butter moisturizers."

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Company Description

Eu’genia Shea makes and sells raw shea butter moisturizers.

They import the butter for their moisturizers through Naasakle International Shea Butter (NISB), a company started by the founder’s own mother. NISB follows Fair Trade principles and compensates their cooperatives of female shea nut pickers in Ghana at least 20% over minimum wage. Furthermore, 15% of their profits are invested in an education fund dedicated to the cooperative’s workers.

The company was founded in 2014 by Naa-Sakle Akuete when her mother (and the company’s namesake) was diagnosed with cancer. Akuete, a graduate of Harvard Business School, left a career on Wall Street to spend more time with her mother, Eu’genia. The mother-daughter pair are the only employees, and they pack the tins themselves.

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Naa-Sakle Akuete and Eu'genia Akuete




Brooklyn, NY, United States