"We call it flowers, for dreams."flowersfordreams.com
Flowers For Dreams is an online floral service, providing individualized bouquets and delivery, in addition to larger event and wedding floral design services to the Chicago, IL and Milwaukee, WI markets.
The company aims to make flowers “more inspiring and accessible,” while donating 25% of all profits to a local charity. Flowers For Dreams selects new beneficiary charities each month, ranging in focus from literacy to healthcare and women’s and girls’ empowerment. In addition to donating to charities, the company aims to challenge the status quo in flower sales, by providing transparent pricing structures, using organic flowers, and sourcing recycled and reusable packaging options for all bouquets.
Flowers For Dreams began as a college project, with its founders selling flowers to parents outside graduation ceremonies, and using half the profits to purchase backpacks for low-income students in their area. The concept took off in popularity, and the founders were soon supplying flowers for other schools’ graduations. Exposure to the flower market convinced them to re-examine the business model on which bouquets and floral design services are offered, particularly on pricing transparency and unsustainable materials use, and soon, Flowers For Dreams was born.