"Civic Pride By Design."oaklandish.com
Donate a PercentageA portion of the brand’s sales goes directly to benefit important causes or support communities.
Oaklandish designs and produces premium clothing, outerwear, accessories, and select drinkware for adults and children.
Oaklandish is on a mission to spread “local love” for Oakland, California through civic pride-evoking designs while creating inner city jobs for locals. The company donates 10% of sales to grassroots nonprofits dedicated to bettering the Oakland community. The company’s Innovators Grant program recognizes local programs that strive to improve Oakland. Winners receive financial, design, marketing and other mentoring support to help expand the good work they are doing.
Oaklandish was founded in 2000 as a public art project to highlight local culture and heritage. The company ultimately launched its clothing line to support its public events and grant program. The company is itself innovative – it was the first in the United States to launch “mobile retail,” outfitting campers to become shops on the go. The company has garnered national attention for the work it does: it made Fortune‘s Inner City 100 in 2017 as one of America’s fastest-growing inner-city businesses, having reportedly grown nearly 183% since 2012.