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Proud Pour

"Cheers to change."

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Company Description

Proud Pour sells domestic wines.

Proud Pour donates a portion of every sale to ecosystem restoration. White wine purchases support a variety of partners across the United States on oyster bed restoration projects, with each bottle restoring about 100 oysters. Oyster beds provide habitat for other marine life, improve water quality, and lessen coastal erosion. Donations from the sale of red wine flow to the Xerces Society’s efforts to protect North America’s 3,600 native bee species. Each bottle sold results in about 90 square feet of restoration of crucial wildflower habitat.

Founder Berlin Kelly began experimenting with fermentation as a hobby brewer while working in finance. Proud Pour launched supporting New York’s Billion Oyster Project, and has expanded to include projects all over the country.

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Berlin Kelly




Cambridge, Massachusetts, USA