“Being naked is the #1 most sustainable option. We’re #2.”thereformation.com
Los Angeles-based fashion brand Reformation focuses on making clothes for women with simple silhouettes that celebrate the feminine figure, featuring dresses, swimwear, outerwear and in 2017 released their first sustainable denim line.
Reformation is vocal about their commitment to sustainability, manufacturing locally at their factory headquarters as much as possible and ensuring that all their suppliers employ responsible practices. Using approximately 15% deadstock or vintage materials, as well as environmentally-friendly textiles like Tencel, the company publishes an annual report summarizing the totals for all resources used, saved and offset. They also offer pre-paid shipping labels to encourage recycling clothes in their “RefRecycling” program and have dedicated a portion of profits from collections to benefit specific causes. Reformation’s employees receive one paid day off a month to volunteer, and staff birthdays are celebrated with a donation to TreePeople, which then plants a tree in their name.
Founder Yael Aflalo has an impressive fashion resume, and the brand counts a number of celebrities as both customers and investors. In a 2015 interview with Vogue, she discussed the underlying ethos informing their collections: “You buy clothes because you really want them. The sustainability part is for us to figure out.”