• Toys

Rose & Rex

"Play it forward."



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Company Description

Toy boutique Rose & Rex sells educator-curated items – all battery-free – designed to promote imaginative play for babies and children to 10 years old and beyond.

New York-based Rose & Rex strives to help give every child an opportunity to play. The company curates a collection of toys – all battery-free – to help children develop problem-solving skills and expand their imaginations. As a member of 1% for the Planet, Rose & Rex commits 1% of its sales to sustainability-oriented nonprofit organizations. The company also sponsors Second Chance Toys, a non-profit organization that rescues, refurbishes and donates plastic toys to children in need.

Allison Klein founded Rose & Rex after studying and observing the positive effects of imaginative play on children’s growth and development. In addition to serving as an online storefront, the Rose & Rex website provides research, statistics, and information on the importance of play for children in a results-driven culture.

Price Range

Most <$100


Allison Klein




New York, NY, United States