• Footwear


"Close-knit. An idea born to take shape."


Company Description

Rothy’s produces versatile ballet flats for women. The shoes, sold online only, come in two styles: one with a pointed toe (“the Point”), and one with a rounded toe (“the Flat”).

The founders of Rothy’s engineered their shoes with one goal in mind: make comfortable, sustainable women’s flats, and reduce waste in the process. The result is a line of shoes in which the fiber is made from recycled plastic bottles for the “uppers” (the material that covers your foot), soles are made from carbon-free recyclable rubber, and insoles are made from recyclable foam. Rothy’s proprietary 3-D knitting process cuts down on yarn waste and leftovers. The company recently launched Rothy’s Recycling, which encourages customers to send their old Rothy’s back to be transformed into carpet tiles, yoga mats, outsoles, and new Rothy’s insoles.

Rothy’s was founded by a former investment banker and a former art gallery director. Inspired by the simplicity of a children’s shoe, and observing the difficulties their wives had finding comfortable, lasting flats, the two men began designing a solution. In 2015, Rothy’s was born. The company has since garnered attention through social media and celebrity endorsements. Gwyneth Paltrow recently featured Rothy’s in her San Francisco pop-up shop, goop MRKT., and The New York Times featured the company in a June 2017 article, asking, “What if your environmentally correct shoes were also cute?”


Price Range


Founded By

Stephen Hawthornthwaite and Roth Martin

Year Founded



San Francisco, CA, United States