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Seventh Generation

"We're a company on a mission."

seventhgeneration.com/ Certified B-Corporation
Seventh Generation Cleaning Skin Baby Home Good Companies Seventh Generation Cleaning Skin Baby Home Good Companies


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Company Description

Seventh Generation formulates plant-based cleaning, paper, and personal care products.

Founded on a belief in making every decision “for the next seven generations,” the company prides itself on using only plant-based ingredients, using essential oils and botanical extracts to produce their scents, banning synthetic dyes and fragrances from its ingredients list, and developing recyclable packaging from recycled materials. Seventh Generation is a major advocate on Right to Know legislation, and is a leader on ingredient transparency across both formulated and non-formulated products (i.e. diapers and feminine hygiene products). The company publishes its sustainability reporting, which provides updates on its 2020 sustainability goals and achievements, directly on its website, with an archive to past reports going back to 2011.

Seventh Generation reportedly gets its name from “The Great Law of the Haudenosaunee,” which was a founding document off the Iroquois Confederacy, and states that “in our every deliberation, we must consider the impact of our decisions on the next seven generations.” In 2016, consumer goods giant Unilever acquired Seventh Generation for an estimated $700 million, adding a well-established brand in the eco-friendly cleaning segment to its portfolio, and providing Seventh Generation with the scale to produce its goods more efficiently – and potentially access international markets more quickly.

Price Range

Most <$10


Jeffrey Hollender




Burlington, VT, United States