• Beauty + Body

Sustain Natural

“We believe you should only put good stuff inside yourself.”


Company Description

From menstrual supplies to lubricants to condoms, Sustain Natural is a sexual wellness brand that is creating toxin-free products while simultaneously seeking to educate the public and remove the taboo from their industry.

Sustain Natural differentiates themselves through transparency, using only materials that are free of harmful chemicals and carcinogens. They are conscientious about their sourcing from organic cotton in tampons to fair trade latex in condoms. In addition, 10% of the company’s profits are donated to support various women’s healthcare organizations.

Meika Hollender, founder and daughter of the founder of Seventh Generation, is passionate about de-stigmatizing sexual health, and has used explicit language in marketing campaigns to achieve viral success. Despite backlash and harsh online critics, she has remained committed to her mission, remembering in an interview with Fast Company “I wasn’t the one that needed to change; this was about changing society.”

Price Range


Founded By

Jeffrey Hollender and Meika Hollender

Year Founded



Burlington, VT, United States