• Body

Sustain Natural

“We believe you should only put good stuff inside yourself.”



  • Donate

    Companies that donate funds or products to benefit important causes and people in need.
  • Innovate

    From products to processes, these brands make a positive environmental or social impact.
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    Companies who provide customers with all of the context and knowledge they need to make informed purchases.

Company Description

From menstrual supplies to lubricants to condoms, Sustain Natural is a sexual wellness brand that is creating toxin-free products while simultaneously seeking to educate the public and remove the taboo from their industry.

Sustain Natural differentiates themselves through transparency, using only materials that are free of harmful chemicals and carcinogens. They are conscientious about their sourcing from organic cotton in tampons to fair trade latex in condoms. In addition, 10% of the company’s profits are donated to support various women’s healthcare organizations.

Meika Hollender, founder and daughter of the founder of Seventh Generation, is passionate about de-stigmatizing sexual health, and has used explicit language in marketing campaigns to achieve viral success. Despite backlash and harsh online critics, she has remained committed to her mission, remembering in an interview with Fast Company “I wasn’t the one that needed to change; this was about changing society.”

Price Range



Jeffrey Hollender and Meika Hollender




Burlington, VT, United States